StoryChief Product Updates

You can now browse and license Shutterstock images directly inside StoryChief.

Search the full Shutterstock catalog without leaving your workflow, purchase licenses in-app, and instantly use visuals across your content creation process.

Already licensed images? Access them anytime through the new “Licensed images” button for faster reuse and collaboration.

📍 Connect your Shutterstock account here

Content waiting for approval will now automatically trigger reminder emails to reviewers; with a first reminder after one week and a final follow-up after two weeks.

This helps teams avoid missed approvals, reduce publishing delays, and keep content workflows moving without the need for manual follow-ups.

StoryChief now connects directly with MediaValet, making it easier for teams to access and use approved brand assets without leaving their workflow.

Organizations using MediaValet can now browse, search and insert images and other media directly from their DAM library inside StoryChief, helping teams create content faster while keeping everything on-brand and centralized.

📍Enable MediaValet here

You can now branch your conversation with William as you go.

​Want to test different headlines, tones, structures or SEO angles? Simply branch from any point in the conversation and explore multiple directions side by side without losing your original work.

It’s an easier way to experiment, compare options and choose the best outcome.

Go check it out. 👀

We’ve upgraded the AI image engine to handle text much more accurately.

​Now your visuals come out clean and on-brand without extra edits.

Expect fewer random characters, clearer spelling and stronger support for non-English languages; making it easier to create reliable image assets you can confidently use across every channel.

Go check it out. 👀

​You asked for more context support when conversating with William AI, and we delivered.

William is no longer limited to images and PDFs. You can now bring in the documents and materials you actually work in every day, including Microsoft Office files, spreadsheets, text documents and existing tasks.

With more context, William can generate outputs that are sharper, more relevant and closer to publish-ready.

Go check it out. 👀

Besides importing articles and social posts from AI tools, such as ChatGPT or Claude, into StoryChief via the MCP server, you can now import additional content types too 🧩

This gives you more flexibility to structure and generate content exactly the way you need. Yet again, another way to leverage your own AI workflows!

If you had previously connected StoryChief to your AI tool, just hit “Refresh” to see the new tools. New connections will have everything ready to go immediately. ⚡️

Go check it out. 👀

More information 👉 Help articles

Keeping track of everything you create and publish just got a whole lot easier.

The new content overview brings all your articles, social posts, newsletters, webpages etc, together in one clear view.

No more jumping between tabs or losing track of what’s live, in progress or still needs attention.

If you want to narrow things down, use the navigation on the left to jump straight to each content type (articles, social posts, newsletters, webpages etc..).
Your filters are always visible there too, so you can quickly check them and refine your view whenever you need.

Keep your posts clean and engaging, without losing reach.

You can now schedule a first comment to add links, hashtags or mentions separately from your main post. This keeps your content readable while still supporting discoverability and tracking.

Bonus: posts that go live with an instant first comment look active right away, helping boost early engagement and visibility.

Create or open a social post to check it out, or find more information in our help article 👀

We’re excited to share two major updates to our new William AI Marketing Operations Manager:

1. William can now create and tailor images directly inside your canvas.
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   From blog articles to social posts, newsletters and more, you can generate new visuals or repurpose existing product images and house-style assets; all aligned with your brand and campaign context.
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2. You can now share your canvas with team members, clients or partners; even if they don’t have a StoryChief login.
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   Click on the Share button at the top left of your canvas, and give stakeholders a clear, visual way to explore your full campaign strategy and understand messaging and channel planning in one structured overview.

Go to your workspace to check it out, or find more information in our help article 👀